Best Ad Networks for publishers

Best Ad Networks for publishers

We made this review of ad networks based on traffic of our publishers. Though these data are relevant only at the time of writing the article it helps us to look at the issue of choosing the best advertising network for your traffic monetization.

We segmented traffic only by geo without breaking it by types, such as adult and mainstream, by device types, etc. The main idea of this review is to show you that there is no single ad network can offer you the best rates for all your traffic.

PopAds

PopAds is one of the best ad networks for publishers serving popunders. PopAds works with both desktop and mobile traffic with further advantages coming from a $5 minimum payout delivered daily, as well as a referral program offering 10% of a new publisher’s commission. PopAds is a good choice for popunders in tier-1 and tier-2, but not for tier-3.

Pros

  • Minimum payout of $5 makes it easy to earn
  • Good CPM in tier-1 and tier-2

Cons

  • It only serves popunders

DoublePimp

DoublePimp is a key player in the adult niche whose customer service and self-service platform has earned it plenty of praise. The platform accepts both desktop and mobile traffic, although its minimum payout of $50 – delivered monthly – may put some publishers off. DoublePimp is a great for publishers serving popunders in tier-1, and a good performer in tier-2 also.

Pros

  • Strong CPM for adult traffic
  • Speedy support available through Skype
  • Active self-service platform

Cons

  • Popunders are the only ads on offer
  • Does not have an active referral program

Read our full DoublePimp Ad Network Review

AdsTerra

AdsTerra allows desktop and mobile traffic, has a range of different ad options (banners, interstitials, push ups and popunders) as well as a line of payment options, including Bitcoin. Its minimum payout of $100 delivered bi-weekly is a negative, although a referral program offering 5% of a new publisher’s commission might help some users reach this target. It has great rates of CPM in tier-1 and tier-3 for popunders, while this is the same for banners in tier-1 and tier-2.

Pros

  • Good range of ad and payment options
  • Fill rates at 100%
  • Self-service option for making manual changes to campaigns
  • Offers good rates of CPM for both banners and popunders

Cons

  • Minimum payout of $100     
  • Good CPM does not extend to some markets (tier-2 for popunders, tier-3 for banners)

Read our full AdsTerra Ad Network Review 2017

TrafficForce

Considered something of an outside choice considering its CPM for popunders in tier-1, TrafficForce performs much better when it comes to banners in all tiers. Publishers should note downsides like a $100 minimum payout delivered monthly, and low fill rates, although its supporting of desktop and mobile formats along with a few options aside from popunders (banners, in-text and video) deserves some credit.

Pros

  • Reliably high eCPMs for banners and competitive in tier-1 for popunders
  • Offer back URLs enable the selling of remnant traffic.

Cons

  • Questionable standard of customer support
  • Low fill rates
  • Minimum monthly earning of $100

Read our full TrafficForce Ad Network Review 2017

TrafficShop

TrafficShop offers some of the best CPM rates of popunders in tier-2, while making the top five for tier-1 and tier-3. The network even takes a top place for banners in tier-3.
Here, publishers can take advantage of a minimum payout of $50 available on request, back URLs for unsold traffic and good rates for desktop traffic, despite it supporting mobile as well. Users are also treated to a huge selection of ad formats and payment options, with questions over service and the lack of a referral program making for the only big negatives.

Pros

  • Offer back URLs help to vend any remaining traffic
  • Good fill rates
  • A good choice for popunders across all tiers

Cons

  • No active referral program.
  • Traffic is assessed by referring party, so all domains must be added.

Read our full TrafficShop Ad Network Review

Ero-Advertising

Ero-Advertising just about scrapes into the top five for banners in tier-3, but it’s in tier-2 where the network really performs for both banners and popunders. This ad service for publishers supports both mobile and desktop traffic, has an active referral program paying out 10%, as well as only requiring a minimum payout of €10, available weekly.

Pros

  • Referral program paying 10%
  • Low minimum payout of €10 is delivered weekly
  • Self-service platform
  • Good rates of CPM for banners and popunders in tier-2

Cons

  • Lower rates of CPM across some markets

Read our full Ero-Advertising Ad Network Review 2017

FPCTraffic

FPCTraffic is up with the best ad networks in tier-2 for popunders – its only ad option, available on desktop and mobile – with a steady performance in tier-3 also. Features include a minimum payout of $50 delivered monthly, along with back URLs for distributing any unsold traffic.

Pros

  • Offer back URLs help distribute unsold traffic.
  • Low minimum payout of $50, available monthly.

Cons

  • Only offers popunders.
  • Fill rates can go below 50%.

Read our full FPCTraffic Ad Network Review

PopCash

PopCash is a top five choice for popunders in tier-2 but that is largely the extent of its powers in the only format it serves. Still, the publishers here benefit from support across desktop and mobile, minimum payouts of $10 delivered daily and a referral program offering 10% of a new sign-up’s commission.

Pros

  • Good range of payment options
  • Minimum payment of $10 available daily
  • Referral program paying 10%

Cons

  • Only offers good CPM in tier-2
  • Only serves popunders

Read our full PopCash Ad Network Review

HilltopAds

Publishers won’t find any further ad options than popunders on HilltopAds but these are available across desktop and mobile. A long list of payment options help publishers earn once they get past the minimum payout of $50 – delivered weekly – while 100% fill rates and reliable support head up the list of positives. On the downside, it does struggle to compete with other networks’ CPMs in markets away from tier-3.

Pros

  • Minimum payout of $50 is available weekly
  • 100% fill rates
  • Good levels of customer support, boosted by Skype option

Cons

  • Only popunders allowed
  • Lack of a self-service platform makes it hard to conduct changes

Read our full HilltopAds Ad Network Review

Reporo

A key thing to note about Reporo is that it’s mobile-only, but has a few different ad options in the form of interstitials and popunders as well as banners. There is also a referral program paying 5%, which helps limit the damage from a $100 minimum payout delivered bi-monthly. In terms of CPM, it ranks well for tier-1, tier-2 and tier-3, but only for banners.

Pros

  • Strong rates of CPM on banners
  • Good levels of customer support, boosted by Skype option

Cons

  • Minimum payout of $100 is only available bi-monthly
  • No self-service platform

Read our full Reporo Ad Network Review

Clickpapa

Clickpapa supports both mobile and desktop traffic, a 5% referral program as well as a $50 minimum payout delivered weekly. This is on top of offer back URLs for unsold traffic and ad options including banners, popunders, redirects and IMs. In terms of CPM, Clickpapa maintains a steady performance for banners across tier-1 and tier-2, but fails to repeat this for tier-3. It does not chip into the top five lists for popunders.

Pros

  • Offer back URLs for distributing unsold traffic
  • Minimum payout of $50 is available weekly
  • Good range of ad formats

Cons

  • Low rates of CPM for popunders

Adnium

Adnium is a publisher ad network fronted by good customer support, a referral program paying 5% and a self-service platform. These help to offset a $100 minimum earning available only through Paxum and wire transfer, albeit on request. Its rates of CPM are at their best for banners in tier-1, with little to show for its performance in other markets.

Pros

  • Referral program paying 5%
  • Payments available on request

Cons

  • Minimum earning of $100 only available through two options
  • Inconsistent CPMs across markets

Read our full Adnium Ad Network Review

TOP Best Ad Networks for Popunders

Tier-1 (popunders)

Ad Networks United States Germany France
PopAds.net $2.61 $1.44 $0.81
DoublePimp.com $2.31 $1.48 $1.63
AdsTerra.com $1.90 $1.50 $0.91
TrafficForce.com $1.38 $0.76 $0.51
TrafficShop.com $1.37 $1.42

$1.13

Tier-2 (popunders)

Ad Networks Turkey India Brazil China
TrafficShop.com $0.49 $0.41 $0.71 $0.44
Ero-Advertising.com $0.31 $0.23 $0.38 $0.31
FPCTraffic $0.31 $0.20 $0.34 $0.39
PopCash.net $0.29 $0.10 $0.13 $0.48
PopAds.net $0.29 $0.28 $0.46 $0.58

Tier-3 (popunders)

Ad Networks Russia Thailand
HilltopAds.com $1.51 $0.24
DoublePimp.com $1.36 $0.21
FPCTraffic $1.10 $0.30
AdsTerra.com $0.90 $0.37
TrafficShop.com $0.77 $0.39

TOP Best Ad Networks for Banners

Tier-1 (banners)

Ad Networks United States Germany France
AdsTerra.com $0.19 $0.01 $0.00
TrafficForce.com $0.03 $0.03 $0.02
Reporo.com $0.02 $0.01 $0.02
Clickpapa.com $0.02 $0.02 $0.01
Adnium.com $0.02 $0.04 $0.02

Tier-2 (banners)

Ad Networks Turkey India Brazil China
AdsTerra.com $0.02 $0.01 $0.01 $0.00
TrafficForce.com $0.01 $0.01 $0.01 $0.01
Ero-Advertising.com $0.01 $0.00 $0.01 $0.00
Clickpapa.com $0.01 N/A $0.01 $0.01
Reporo.com $0.01 $0.02 $0.02 $0.03

Tier-3 (banners)

Ad Networks Russia Thailand
TrafficShop.com $0.05 N/A
Reporo.com $0.03 $0.01
ClickAdu.com $0.01 $0.00
Ero-Advertising.com $0.01 $0.00
TrafficForce.com $0.01 $0.01

Final thoughts

As we mentioned in first paragraph, these data segmented only by geo and even with this simple segmentation you can see that or tier-1, tier-2 and tier-3 countries top ad networks are different. If to use deeper targets you may need to get even 5 or 6 ad networks for best performance.

Of course, this is merely an idea of where the eCPMs are best for the present moment. Tomorrow, the top spot may be occupied by the network who finished bottom, while the network that performed well in tier-2 may now be a lot better in tier-3. Rates of CPM change very quickly. So there is a solutions for publishers wanting to earn more from their traffic – Ad Mediation Service like AdSpyglass.

It ensures that each site gets the very best price for their traffic by automatically switching it to the most profitable ad networks. This removes the need for them to constantly scan tables like the ones above in search for the best possible rates of CPM. We enable webmasters and publishers to earn the maximum from their inventory, which gives them more time to do the thing that’s most important for their business: growing their site.

Get 14-days free trial

Read also Four Ways to Monetize an Adult Tube Site.

Read also Ad Blockers: Five Important Facts for Publishers.

And compare all ad networks CPM rates by countries here: Top Ad Networks 2017.

 

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