Category: Ad Tech

Finding Adult SEO Keywords – Tools and Methods Explained

Finding Adult SEO Keywords – Tools and Methods Explained

Keywords are critical to optimizing the posts on a website. They are used to inform Google about the authority and suitability of your pages for specific users, with this forming the basis of a page’s ranking for certain terms.

When optimizing for an adult website, it’s important to identify the right keywords as well as the right tools for doing so, the process for which might go a bit like this:

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SEO for Adult Sites – How to Drive Organic Traffic

SEO for Adult Sites – How to Drive Organic Traffic

Perhaps one of the biggest challenges that any website owner encounters is how to drive traffic to their pages. There are a range of solutions for attracting new visitors to a domain, although organic search traffic is without a doubt the best, cheapest and most sustainable way to promote and grow a web property.

This article will look into the science of SEO for the adult niche – a sector with less competition for keywords than others – with an examination of the various trends, tips and tricks that site owners can use to increase their traffic.   Continue reading “SEO for Adult Sites – How to Drive Organic Traffic”

Ad Blockers: Five Important Facts for Publishers

Ad Blockers: Five Important Facts for Publishers

For a glimpse at how fast an online trend can spread, look no further than ad blocking. PageFair says that 11% of the connected global population use ad blockers to prevent certain types of inventory from showing on their screens, but that figure could rise even further if studies are to be believed.

Of course, publishers are hampered by the revenue lost from ads that don’t appear, which makes it all the more important for them to take note of new developments within ad blocking and to act accordingly.

As ad blocking readies itself for more growth around the world, here is a selection of five points that website owners should bear in mind.

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What Is Header Bidding and How Does It Work?

What Is Header Bidding and How Does It Work?

Its user base might be growing, but header bidding is yet to fully take itself beyond the limitations of ad tech buzzword towards the status of widely understood concept.

For the benefit of those that still can’t get their head around what it means, where it came from and where it’s heading, we’ll look into these three points in the hope of bringing some clarity to the process.

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What Is Ad Mediation And How Does It Work

What Is Ad Mediation And How Does It Work

So what exactly is ad mediation? Ad mediation is a relatively new term and technology in online advertising that refers to the process of acting as an intermediary, or “mediator” between a publisher and several ad networks to which he or she is registered to. Most publishers will usually sign up to multiple ad networks to help maximize the revenue from their inventory, however, managing these multiple networks can often be quite a headache, in addition to the fact that the way in which traditional ad networks operate, does not necessarily guarantee higher earnings from signing up to more ad networks.

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