Category: Ad Tech

Best Ad Networks for publishers

Best Ad Networks for publishers

We made this review of ad networks based on traffic of our publishers. Though these data are relevant only at the time of writing the article it helps us to look at the issue of choosing the best advertising network for your traffic monetization.

We segmented traffic only by geo without breaking it by types, such as adult and mainstream, by device types, etc. The main idea of this review is to show you that there is no single ad network can offer you the best rates for all your traffic.

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Four Ways to Monetize an Adult Tube Site

Four Ways to Monetize an Adult Tube Site

Owners of adult tube sites know gaining traffic is just the start of things. What follows is the long and winding road to effective monetization, which can prove tricky without a clear process and strategy to work off.

It’s easy enough to set up a way of serving ads and sorting a basic framework for ensuring they make good money. However, doing only the bare minimum will only produce the bare minimum in terms of results and earnings. Publishers must think carefully about how and to whom they allocate ad space, with a strict process tying everything together.

With that in mind, we’ll be looking into some of the most popular monetization strategies adopted by adult tube sites with the aim of shining a light on how these domains increase ad revenue. Here are four points worth keeping in mind:

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Adult SEO: The Basics of Link Building

Adult SEO: The Basics of Link Building

There are lots of different ways to gain links to your adult website and it can be easy once you have a process for doing so.

Compared to the same practice for other sites – focusing on broad subjects like travel, sports and fashion – there are advantages. For one, you have fewer competitors, leading to a much lower level of competition for results. The main downside is the lack of link-building opportunities, as some sites do not wish to associate themselves with the adult niche. That still shouldn’t prevent you from building a link profile for your adult site, which we’ll explore in this piece.

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Finding Adult SEO Keywords – Tools and Methods Explained

Finding Adult SEO Keywords – Tools and Methods Explained

Keywords are critical to optimizing the posts on a website. They are used to inform Google about the authority and suitability of your pages for specific users, with this forming the basis of a page’s ranking for certain terms.

When optimizing for an adult website, it’s important to identify the right keywords as well as the right tools for doing so, the process for which might go a bit like this:

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SEO for Adult Sites – How to Drive Organic Traffic

SEO for Adult Sites – How to Drive Organic Traffic

Perhaps one of the biggest challenges that any website owner encounters is how to drive traffic to their pages. There are a range of solutions for attracting new visitors to a domain, although organic search traffic is without a doubt the best, cheapest and most sustainable way to promote and grow a web property.

This article will look into the science of SEO for the adult niche – a sector with less competition for keywords than others – with an examination of the various trends, tips and tricks that site owners can use to increase their traffic.   Continue reading “SEO for Adult Sites – How to Drive Organic Traffic”

Ad Blockers: Five Important Facts for Publishers

Ad Blockers: Five Important Facts for Publishers

For a glimpse at how fast an online trend can spread, look no further than ad blocking. PageFair says that 11% of the connected global population use ad blockers to prevent certain types of inventory from showing on their screens, but that figure could rise even further if studies are to be believed.

Of course, publishers are hampered by the revenue lost from ads that don’t appear, which makes it all the more important for them to take note of new developments within ad blocking and to act accordingly.

As ad blocking readies itself for more growth around the world, here is a selection of five points that website owners should bear in mind.

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What Is Header Bidding and How Does It Work?

What Is Header Bidding and How Does It Work?

Its user base might be growing, but header bidding is yet to fully take itself beyond the limitations of ad tech buzzword towards the status of widely understood concept.

For the benefit of those that still can’t get their head around what it means, where it came from and where it’s heading, we’ll look into these three points in the hope of bringing some clarity to the process.

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What Is Ad Mediation And How Does It Work

What Is Ad Mediation And How Does It Work

So what exactly is ad mediation? Ad mediation is a relatively new term and technology in online advertising that refers to the process of acting as an intermediary, or “mediator” between a publisher and several ad networks to which he or she is registered to. Most publishers will usually sign up to multiple ad networks to help maximize the revenue from their inventory, however, managing these multiple networks can often be quite a headache, in addition to the fact that the way in which traditional ad networks operate, does not necessarily guarantee higher earnings from signing up to more ad networks.

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