Tag: header bidding

What Is Header Bidding and How Does It Work?

What Is Header Bidding and How Does It Work?

Its user base might be growing, but header bidding is yet to fully take itself beyond the limitations of ad tech buzzword towards the status of widely understood concept.

For the benefit of those that still can’t get their head around what it means, where it came from and where it’s heading, we’ll look into these three points in the hope of bringing some clarity to the process.

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